Active Sports Marketing is a wholly owned subsidiary of SPORTFIVE GmbH & Co. KG, which is part of the SPORTFIVE Group, Europe's leading sports marketing agency. The SPORTFIVE Group covers the full range of the sports rights business, from stadium advertising and hospitality programmes to shirt sponsorships, stadium consulting and the sale of international TV rights. Football being the focus of the business of SPORTFIVE, the group markets the rights of more than 250 individual clubs, 30 football associations and several international leagues.

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