In 2004 Active created the inaugural FIFA Interactive World Cup, the first ever multi-territory football gaming tournament using EA Sports' FIFA 2005 title on Xbox consoles. Players compete for the title of FIFA Interactive World Player of the Year and receive an award at the FIFA World Player gala alongside the FIFA World Player of the Year. Active is the event management agency responsible for creating the identity and delivering 9 identical events in Europe, North & South America, Asia, Africa and Australia.

Appointed as the agency to provide sports marketing solutions, event management & ad funded television programming. Activity includes the creation & delivery of the PartyPoker.com European & World Opens, bespoke events specifically created for television and broadcast on Five. In sport, Active created a programme around the Ashes cricket including stadium branding, poker tutorials at the grounds and competition ticket giveaways in national newspapers.

Appointed as the hospitality & ticketing management agency for Xbox's worldwide office network during FIFA World Cup 2006 as well as providing football sponsorship consultancy services.

Research & development of an on-pack sales promotion offering consumers the chance to meet star players from the Euro 2004 football tournament. Acquisition of intellectual property & image rights, and management of the pan-European through-the-line campaign.

Appointed to work with JVC's agency, Dentsu, to re-evaluate the brand's football marketing strategy in preparation for FIFA World Cup 2006. Active recently concluded a deal with the England FA allowing the use of England player imagery and FA marks in TTL executions in key Asian territories.

Negotiation of rights to use Wayne Rooney's image & intellectual property in through-the-line executions to maximise Coca-Cola's sponsorship of the UEFA Euro 2004 & FIFA World Cup 2006 football tournaments.

Contracted by Endemol to act as football production consultants for the hugely successful reality television series "The Match" screened on Sky One.

Creation, development & management of the inaugural NewcastleGateshead Cup with visiting teams - Feyenoord, Glasgow Rangers & Sporting Lisbon. Event marketing including event identity, sponsorship, community & media partnerships and distribution of broadcast rights.

Research & development of a product endorsement strategy using iconic talent. Acquisition of intellectual property & image rights, & management of the global execution with activation across all communication channels.

Development & management of an in-store promotion and celebrity coaching clinic event to coincide with the Euro 2004 football tournament.

Development & management of an on-pack promotion to exploit & activate Ariel Essential’s sponsorship of the Ireland Rugby Team.