The most common mistake for brands using sport is to expect the acquired rights to deliver the objectives in isolation.
At Active we know the key to any successful sports marketing programme or sponsorship is activation; we build activation programmes that maximise awareness, engage the customer, influence purchase consideration and build brand loyalty.
Active has a dedicated Client Services Team to ensure the efficient fulfilment of any acquired rights, and the implementation of the activation plans designed to exploit the property and maximise return on investment. The team will create bespoke toolkits to facilitate the internal communication process within your organisation and ensure a consistency of approach when integrating across the communication channels.
Sales Promotion
Active has a track record of developing effective promotions that engage the consumer and drive sales with call to action mechanics and data capture facilities. We use our fan and consumer insight to ensure that promotions are relevant, targeted and optimised.
Press & Media Relations
Sport generates higher levels of media coverage than any other activity or interest but achieving stand-out and cut-through requires an innovative public relations campaign. At Active, we use our outstanding media contacts to devise tactical PR programmes that publicise and exploit a sponsorship by reaching the target market via specific media.
Event & Project Management
Active works on behalf of both corporate clients and rights holders to create bespoke events, managing the entire process from initial concept and planning stage through to delivery and execution.
Whether we are creating a brand experiential event, delivering a global tournament for FIFA or arranging pre-season tours for football clubs, Active ensures that any event is seamless.
Personal Appearances
Personal appearances by high profile celebrities can animate and lend credibility to a sports marketing campaign. Players can be used to endorse a product, appear in advertising, attend a product launch or promotional day, or take part in a corporate function.
Active has recently arranged appearances by Sir Bobby Robson, Sven Goran Eriksson, Sir Alex Ferguson, Pele, Ronaldinho, Luis Figo, Eric Cantona & Peter Schmeichel.
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