Active has an unrivalled network of contacts at the highest level throughout the sporting world.

Our holistic and integrated knowledge of the market place means we can negotiate, acquire and exploit properties, and deliver campaigns cheaper than the open market.

Intellectual Property & Image Rights:

Governing bodies, clubs and professional athletes are recognising the value of their own brands. Consequently, the legal issues concerning trademarks, licensing, merchandising and intellectual property ownership are becoming increasingly complex.

Active has the specialist knowledge required to help brands procure intellectual property & image rights or secure licensing agreements for endorsement, promotional & advertising purposes or to leverage existing sponsorships.

Active benefits from the ability to leverage and integrate knowledge and expertise from the Group’s complementary businesses creating a comprehensive service to our clients. As such we provide comprehensive legal support in all aspects of intellectual property law as well as providing risk assessment, contract negotiation and sponsorship protection for brands.

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