At Active, we believe that simply putting a logo on a shirt does not engender brand loyalty.

Brands wishing to take advantage of sport’s continued growth and affinity base need to adopt an integrated approach that drives strategic business objectives. Active develops impactful solutions as a result of thorough research, meticulous planning and real insight.

As Active takes a strategy-led approach, our first consideration is for the brand, its core values and customers, and the overall communication and corporate strategy.

Active’s approach is:

• To carry out an appraisal of your corporate/brand strategy in order to clarify and understand the business objectives
• To research & develop an integrated sports marketing programme that will deliver the objectives
• To develop a through-the-line activation plan that will leverage the sports marketing programme and create added value
• To create measurement criteria against which the campaign can be evaluated to maximise return on investment

As sports marketing campaigns often cut across many of the disciplines – branding, advertising, promotions, merchandising, internet, direct marketing – Active helps clients to formulate a homogeneous strategy that is consistent across your organisation and with your brand plans.

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